WHAT WE DO
Fabelab is a playful organic Scandinavian children’s interior brand that believes in creating high quality, innovative and responsibly made products for a cosy and creative home. From our Copenhagen studio, we design products that encourage curiosity and imagination. Our products are multipurpose and grow with the family, gathering stories and memories along the way.
Our design process has always been a playful practice. It’s in our DNA as the fabulation laboratory to combine as well as challenge form, function, colours and themes. We passionately design and produce our products to encourage imagination and creativity throughout a child’s life by providing lasting products that grow with the child.
It is these core values that inspired our title “Growing Roots”. We are rooting ourselves as a sustainable and imaginative brand focusing on drawing our inspiration from the natural world around us, and the magic it brings to a child’s eye. Growing Roots symbolizes our holistic approach to our collections. Changing course from the fast fashion world with seasons in and out, we want to instead encourage the mixing between seasons and collections to create fresh twists, stories and colour themes that hold for years to come.
ORGANIC & SUSTAINABLE
The journey to a sustainable practice is no easy feat. For Fabelab sustainable design is about using the right materials, proper treatment of workers as well as the lifespan of the product, which is why we produce multi-functional products that grow with the child through manufacturers we respect. Many of our products are made with organic cotton from our GOTS-certified partner company in India. As part of our new Mini Makers' initiative, we turn our paper packaging into sweet and interactive craft projects for little ones. With plastic waste of top concern in our industry, we have made the switch to biodegradable bags to protect our products. Upcycling and reusability are core tenets of Fabelab, and we work to ensure that everything we make has a dual purpose.
We love to tell stories, and each of our iconic animal characters is designed with its own personality, originating from a mood or childhood memory. Every child is unique and has its own strengths. Darling Unicorn, Gentle Bear and Quirky Bunny all are here to support and comfort our little ones. Many of the colours and patterns in the Fabelab collections are inspired by one of our original animal characters, implying their personality through small touches. To be wrapped in an ochre or honey blanket feels like getting a big warm bear hug. The foggy blue pattern, inspired by soft fur, reminds us of a cat who is a cuddly, yet an independent individual. The bunny pattern features our bunny’s signature bow, a symbol of her quirky character who loves to express herself. Follow us into their universe
THIS SEASON’S STORY
This year we follow the nature tales we have been sharing as we walk along the coast and find new friends, new landscapes and new games to play. We enjoy the soft graze of the beachgrass as it blows in the wind. We look out to the sea and wave to a little mermaid perched on a rock. Taking a break from the sun, we find a spot to lay our blanket and share a picnic with the friendly fox. Then, after a busy day of exploring, we rest our eyes and dream away to magical lands with our Darling Unicorn Buddy.
We challenge ourselves to create innovative children’s products for everyday use that are made responsibly and with love. Beauty and functionality are at the forefront of our design process. We design products that stimulate children’s senses and imagination throughout every stage of their development, becoming an integral part of their play universe.
We are firm believers in storytelling and make-believe. We create products that inspire children and their parents to be creative and playful, broadening horizons and encouraging understanding and empathy.
Our Baby Basics carry your little one through those first few precious years. Featuring a mix of bold and soft colours, we provide a minimalistic and calm base to your daily routine. Our basics are always made from 100% GOTS certified organic cotton to achieve the purest touch for your little one. Our colours are inspired by the world around us, drawing from what we find in nature, we bring warmth into a room. Deeply rooted in the Scandinavian design tradition, our Baby Basics are made to be timeless essentials, to be passed on for generations to come.
Our new line MiniMakers nurtures a child’s creativity and helps them develop important creative skills. Crafting with your hands presents an opportunity to learn fine-motor skills, critical thinking, creativity and empathy. Some of these skills we cannot achieve from our increasingly digital world. This is why our MiniMaker platform is so important to us.
We have created crafts for the one just learning to sew and for the one who can’t get enough, for the little one that loves putting the pieces together, and the one that prefers playing with the pieces. No matter your MiniMaker style, there is something for everyone.
Founder & Lead Designer
Michaela Weisskirchner-Barfod is the founder and lead designer of Fabelab. An Austrian architect living and working in Copenhagen, Michaela has embraced Scandinavian design principles, taking inspiration from the stories of people around her, her background as an architect and stage designer, and her two young girls who continuously push for imaginative and purposeful playthings. Her design process often begins with folding paper, and she loves the simplicity of geometric shapes that can be interpreted individually.