Welcome to Crave Wholesale Made Simple for Australia & New Zealand.
We’re Crave, the exclusive distributor of beautifully curated baby, child, and lifestyle brands across Australia and New Zealand. We partner with inspiring, design-led labels from around the world, each chosen for their dedication to quality, innovation, and sustainability.
Whether you're discovering us for the first time or already part of our retail community, this page is your one-stop hub for everything you need to know about working with us, including who we are and how we work, details about the brands we represent, ordering and freight information, access to our B2B portal for online ordering, sign-up links for new stockists, digital catalogues, FAQs, and quick ways to get in touch or request a call.
We don’t just supply beautiful brands, we’re here to help you grow. With responsive service, a carefully curated portfolio, and an easy-to-navigate wholesale experience, Crave is here to help your business thrive.
B2b Portal
B2B ordering portal - shop by brand, in stock, incoming & new collections.
Explore Our Brands


Where imagination meets style.
Award-winning kid’s accessories brand from London, England. Stocked by Selfridges and Liberty of London, they bring the sparkle and shine back into playtime and daytime.
Designed to let kids express their personalities with flair and style, whether it’s dress-up, parties, play or just a school day.
The collection includes hair accessories, bags, and dress-ups. This brand is even more gorgeous in person.
Two collections a year including Easter, Halloween & Christmas.
View the current look book here or shop the range here .

Pip Studio is a Dutch lifestyle brand with over 2,000 retail points in more than 40 countries. Known for its signature style—classic with a playful twist—Pip Studio creates eye-catching designs that bring joy to everyday living.
Each collection is thoughtfully designed to mix and match across categories, creating a cohesive and unique story through porcelain, tableware, bathroom textiles, home décor, bags, and accessories.
The brand releases two collections a year, including a special Christmas range.
Explore the latest collections:
View the SS26 Home Collection look book
View the SS26 Bags Collection look book
Shop now:
Shop Pip Studio Home
Shop Pip Studio Bags

Dutch Lifestyle Since 1960
With over 60 years of experience, vtwonen is one of the Netherlands' most established and diverse home and lifestyle brands. A true trendsetter, vtwonen is known for its bold yet timeless approach to interiors, blending creativity, practicality and style.
Every piece is designed to work beautifully together, making it easy to mix, match and refresh your space all year round. The collection includes essential basics and decorative items for every room in the home, as well as outdoor living, offering a complete lifestyle solution.
vtwonen launches two new collections each year, including a special Christmas range, keeping the brand fresh, inspiring and always in season.
View SS25 lookbook Here. View FW25 lookbook Here.
Shop all vtwonen Here.

Handmade in the UK. Beautifully fragranced, thoughtfully designed.
The Country Candle Co. crafts beautifully fragranced candles with bold, contemporary design and long-lasting scent. From everyday favourites to their much-loved Christmas range, each candle is hand-poured in the UK using premium wax and fine fragrance oils to add warmth and atmosphere to any space.
Vegan-friendly • Handmade in the UK • Cruelty-free • GMO-free • Palm-free
View the 2025 look book here.
Shop The Country Co Here.
Inspired by a desire to record all of life’s most special memories, Forget Me Not Journals creates unique prompted keepsake books to encourage connection, reflection and gratitude while recording all of life’s most special and meaningful experiences.
The Little White Book wedding planner has been named Best Wedding Planner Book by numerous international publications, featured on CNN, voted Etsy’s Best Wedding Planner, and included by huge brands such as Cosmopolitan, Glamour UK, Bridal Musings, Nouba Blog, Karen Willis Holmes, Polka Dot Bride, and many more.
Designed in New Zealand.
View the 2025 look book here.
Shop Forget Me Not Journals here.

FABLE, a fairytale collection of home goods designed in upstate New York to preserve the past + conserve for the future.
Bamboo home goods for the earth-minded designed in upstate New York. In beautiful colours, this brand is designed to be mixed and matched to suit your style.
Stocked at Saks Fifth Avenue, so you are assured this is a quality brand, they have everyday tableware, trays, serving dishes, children's range and a new bathroom collection.
Made from naturally organic bamboo fiber, non-GMO corn starch, and a food-grade BPA-free melamine binding. Safe for dishwasher top rack.
All illustration by Basak Agalou and Graphic design by Cristina Ottolini, unique to Fable New York.
View the 2025 look book here.
Shop Fable New York here.


Timeless design for little ones
Avery Row is a British brand known for its beautifully crafted, sustainable textiles for babies and toddlers. Inspired by nature and nostalgic childhood moments, each collection blends timeless prints with organic fabrics and thoughtful details.
Alongside its core collection, Avery Row also offers a Christmas range that captures the magic of a traditional British winter—featuring soft tones, festive motifs, and heirloom-quality pieces designed to be treasured year after year.
Made using organic cotton and FSC-certified materials, every product reflects Avery Row’s commitment to quality, style, and sustainability.
View Avery Row Christmas lookbook here.
Shop Avery Row here.
Collection, Indent & Preorder Information
Orders are welcome at any time and will be added to our next supplier order if the items are not already in stock. Please note that delivery times vary depending on the brand and collection. If you require confirmation of delivery times, feel free to get in touch.
You can view current collection releases and indent information by brand in this section.
We have a range of products currently in stock, which can be shopped via the "In Stock Now" tab on our B2B platform.
Each brand also has seasonal releases, which are typically available for pre-order—for example, Christmas or other seasonal stock. To secure stock for these periods, it's important to place a pre-order.
In addition, we have indents throughout the year—these are scheduled reorders with our suppliers. Customer orders are added to these indent cycles as needed. You can find key dates and updates for indents and pre-orders on our Indent Page, which is regularly updated.
We also notify customers via email regarding all important dates and order opportunities.
Of course, if you ever need clarification, more information, or simply prefer to speak with someone directly, please don’t hesitate to get in touch here or request a call back here —we’re always happy to help.
Avery Row
Fable New York
Next delivery October - Shop the full collection HERE.
Forget Me Not Journals
Monthly deliveries. Shop the full collection HERE.
Mimi & Lula
Pip Studio
The Country Candle Co.
Orders accepted anytime and will be added to the next delivery/indent. We run 2-3 indents a year.
Shop the full collection HERE.
View Brand Catalogues
Over 300+ Stockists
We have 300+ stockists across New Zealand and Australia and growing.
While we don't offer exclusivity we understand the importance of having a unique offering and we can work with you to curate a collection for your store.
What’s the minimum order amount?
Our minimum order value is $500 across all brands.
We operate on an indent system, we also keep some stock based on what our customers are ordering. We do regular indent top up orders, you can order at any time, if we have stock your order will ship straight away, otherwise it will be added to our next indent order, all products are clearly marked as backorder or with the in stock quantities available in our warehouse - you can also shop by in-stock only via our B2B.
What are the terms of payment? How to pay?
Crave is a firm sale company and all orders should be considered as such.
If any special sale requirements are needed you must discuss this with our sales representative before purchase.
Payment is due on invoice. Once your items are ready to ship we will send you the invoice.
You can pay with credit card via the B2B at the time of order, or via online banking or credit card at the time of invoice. Please contact us to discuss more if needed.
What happens if some of my order is out of stock?
No Problem, those items not in stock will automatically be placed on backorder and be delivered once the stock arrives. If we can’t deliver any item pertaining to your order you will be notified. Let us know when ordering if you would prefer to have your order shipped as one complete order, we will hold your order till all items are in stock.
How do I become a stockist?
It's easy, go to our B2B, fill out the registration form to create an account, once approved you have access to all of our brands products. Shop by brand, in stock, incoming or new collections.
What are the Shipping costs?
We offer easy & simple shipping charges, no hidden costs.
Shipping charges are based on your net order.
$0-$499 = Full shipping costs calculated when packing.
$500-$2999 = 3%
$3000-$4999 = 1.5%
$5000+ = Free Shipping*
*incl oversize items
No deposits required
We do not require deposits for indents, pre-orders or back orders, but they are firm orders and not able to be cancelled.
What if I need images for my website/socials. Where can I get them?
We have comprehensive image banks of beautiful product shots and lifestyle/mood imagery for all brands, made available to you once you sign up to our B2B.
I need a product description. Where can I find these?
You can find product descriptions on our B2B website, please contact us if you require more information than is available (or if you spot one missing!)
FAQ
What You Need To Know
Are Crave sales S.O.R (sale or return) or firm sale?
Crave is a firm sale company and all orders should be considered as such. If any special sale requirements are needed you must discuss this with our sales representative before purchase.
Do I need an account to purchase?
Yes you do, Crave sells to independent retailers and corporate accounts. To enquire about opening an account with us please register on the B2B here.
How do I become a stockist?
It's easy, go to our B2B, fill out the registration form to create an account, once approved you have access to all of our brands products.
Where do you ship to?
We ship to both Australia and New Zealand. OYOY NZ only.
When is payment due?
Payment is due on invoice. Once your items are ready to ship we will send you the invoice.
Is there a minimum order value?
Our minimum order value is $500 across all brands, if there are minimum order quantities required on any products, this will be clearly stated.
What happens if some of my order is out of stock?
Those items not in stock will automatically be placed on backorder and be delivered once the stock arrives. If we can’t deliver any item pertaining to your order you will be informed by way of your invoice and packing slip advice. Please let us know when ordering if you would prefer to have your order shipped as one complete order.
What is the shipping cost?
We offer easy & simple shipping charges.
Shipping charges are based on your net order.
$0-$499 = Full shipping costs calculated when packing.
$500-$2999 = 3%
$3000-$4999 = 1.5%
$5000+ = Free Shipping*
*incl oversize items
Do I have to pay a deposit for indents, pre-orders or back orders?
No deposits are required for any orders, but they are firm orders and not able to be cancelled.
When will my order be shipped?
All in stock items in your order will typically be dispatched within 24 hours. If not in stock they will be put on backorder and shipped once they are in stock. Please let us know if you would prefer to wait and have the whole order shipped as one.
What if I need images for my website/socials. Where can I get then?
We have image banks with product shots and lifestyle imagery for all brands, made available to you once you sign up to our B2B here.
I need product descriptions. Where can I find these?
You can find product descriptions on our B2B website, please contact us if you require more information than is available.
Need More Info?
Can't find the what your after and need more info - no problem, you can email us at sales@craveltd.co.nz or call us on +64 21 112 3137. We are more than happy to help.