Welcome to
Crave
Crave is the exclusive distributor in Australia and New Zealand for leading European baby, child, and lifestyle brands, with a strong focus on design, quality, and sustainability.
We’re passionate about offering only the products that truly inspire us—beautifully crafted pieces that are not only gorgeous but also of the highest quality and design.
Our product portfolio, coupled with our desire to deliver the absolute best customer service, means that partnering with Crave—either as a stockist or a vendor—is an easy decision to make.
300+ Stockists
We have 300+ stockists across Australia and New Zealand.
$500 Min
Our minimum order value is $500 across all brands. No deposits required.
B2b Portal
B2B ordering portal - shop by brand, in stock, incoming & new collections.
Image Bank
Comprehensive image bank of beautiful product and lifestyle/mood imagery available.
Shipping Cost
We offer easy & simple shipping charges, no hidden costs.
Trade Show Promotions 2025
Free Shipping
All orders over $500 placed during NZ Winter Gift & Homeware Fair 8 - 9 June will have free shipping, get your order in quick, ends midnight, 10th June. Orders under $500 are welcome but will have the full shipping charges added.
Free Stand
Fill the stand and get it for free, every Mimi & Lula order over $1500 gets the stand for free. Applies to all orders placed during NZ Winter Homeware & Gift Fair, 8th & 9th June. Open to NZ and AUS customers.
Brands
Exclusive distributor for Avery Row, Fable New York, Forget Me Not Journals, Grech & Co, Mimi & Lula, Pip Studio, The Country Candle Co and vtwonen.
Mimi & Lula
Award-winning kid’s accessories brand from London, England. Stocked by Selfridges and Liberty of London, they bring the sparkle and shine back into playtime and daytime.
Designed to let kids express their personalities with flair and style, whether it’s dress-up, parties, play or just a school day.
The collection includes hair accessories, bags, and dress-ups. This brand is even more gorgeous in person.
Two collections a year including Easter, Halloween & Christmas.
View the SS25 look book here or shop SS25 Collection here.
Pip Studio
Pip Studio is a Dutch lifestyle brand with more than 2,000 sales points in over forty countries, their products are true eye-catchers: classic with a playful twist. Collections always form part of a greater whole, so you can mix and match pieces as you see fit.
Tableware, Porcelain, Bathroom & Homewares, Bags & Textiles, Accessories and more.
“Happy products for happy people.”
Two collections a year including Christmas.
View the FW25 Home Collection look book here.
View the FW25 Bags Collection look book here.
Shop Pip Studio Home Here
Shop Pip Studio Bags Here
vtwonen
Vtwonen has 60 years of experience as a trendsetter in the lifestyle market, making it one of the Netherlands' largest and most diverse lifestyle brands.
Their products are designed to complement one another, allowing for seamless combinations throughout the year.
Offering a wide range of basic elements and decorative items for both indoor and outdoor spaces, they suit every room and style.
Two collections a year including Christmas.
View SS25 lookbook Here. View FW25 lookbook Here.
Shop all vtwonen Here.
Grech & Co
Grech & Co. is a Nordic-Californian lifestyle brand founded in Denmark. The range is ever-growing and now includes sunglasses for baby, child and adult along with jewellery, hats, clips and much more.
With a focus on sustainability, their signature colours and patterns flow throughout all collections meaning the pieces are timeless and designed to by loved, used, worn and shared by the whole family.
Shop Grech & Co Here.
The Country Candle Co.
The Country Candle Co. is a family run business set in the heart of rural Hampshire, England.
They hand pour their candles, reed diffusers and wax melts which are vegan, GMO free, and palm oil free. The range includes Christmas ranges, Enchanted Woodland, Pastels, Glasshouse, and their signature Wonderwick collection.
View the 2025 look book here.
Shop The Country Co Here.
Forget Me Not Journals
Inspired by a desire to record all of life’s most special memories, Forget Me Not Journals creates unique prompted keepsake books to encourage connection, reflection and gratitude while recording all of life’s most special and meaningful experiences.
The Little White Book wedding planner has been named Best Wedding Planner Book by numerous international publications, featured on CNN, voted Etsy’s Best Wedding Planner, and included by huge brands such as Cosmopolitan, Glamour UK, Bridal Musings, Nouba Blog, Karen Willis Holmes, Polka Dot Bride, and many more.
Designed in New Zealand.
View the 2025 look book here.
Shop Forget Me Not Journals here.
Fable New York
FABLE, a fairytale collection of home goods designed in upstate New York to preserve the past + conserve for the future.
Bamboo home goods for the earth-minded designed in upstate New York. In beautiful colours, this brand is designed to be mixed and matched to suit your style.
Stocked at Saks Fifth Avenue, so you are assured this is a quality brand, they have everyday tableware, trays, serving dishes, children's range and a new bathroom collection.
Made from naturally organic bamboo fiber, non-GMO corn starch, and a food-grade BPA-free melamine binding. Safe for dishwasher top rack.
All illustration by Basak Agalou and Graphic design by Cristina Ottolini, unique to Fable New York.
View the 2025 look book here.
Shop Fable New York here.
Avery Row
Avery Row is a British brand specialising in beautifully crafted, sustainable textiles for babies and toddlers. Established in 2015 by friends and mothers Helen and Fiona, the brand was born from a desire to create timeless, thoughtfully designed pieces that combine quality, style, and environmental responsibility.
Now based in Bath, Avery Row remains a small, dedicated team with a deep love for design and nature. Each collection is inspired by the British landscape and nostalgic childhood memories, resulting in a unique blend of modern and vintage aesthetics. Soft fabrics, delicate prints, and subtle details define the brand’s signature style.
Sustainability is at the heart of Avery Row. The brand uses only responsibly sourced materials such as organic cotton, recycled polyester, and FSC-certified wood, working closely with ethical manufacturing partners to ensure every product is as kind to the planet as it is to little ones.
View Avery Row Christmas lookbook here.
Shop Avery Row here.
Collection, Indent & Preorder Information
Orders are welcome at any time and will be added to our next supplier order if the items are not already in stock. Please note that delivery times vary depending on the brand and collection. If you require confirmation of delivery times, feel free to get in touch.
You can view current collection releases and indent information by brand below.
We have a range of products currently in stock, which can be shopped via the "In Stock Now" tab on our B2B platform.
Each brand also has seasonal releases, which are typically available for pre-order—for example, Christmas or other seasonal stock. To secure stock for these periods, it's important to place a pre-order.
In addition, we have indents throughout the year—these are scheduled reorders with our suppliers. Customer orders are added to these indent cycles as needed. You can find key dates and updates for indents and pre-orders on our Indent Page, which is regularly updated.
We also notify customers via email regarding all important dates and order opportunities.
Of course, if you ever need clarification, more information, or simply prefer to speak with someone directly, please don’t hesitate to get in touch here or request a call back here —we’re always happy to help.
Avery Row
Fable New York
Next delivery October - Shop the full collection HERE.
Forget Me Not Journals
Monthly deliveries. Shop the full collection HERE.
Grech & Co.
Mimi & Lula
Pip Studio
The Country Candle Co.
Orders accepted anytime and will be added to the next delivery/indent. We run 2-3 indents a year.
Shop the full collection HERE.
View Brand Catalogues
Over 300+ Stockists
We have 300+ stockists across New Zealand and Australia and growing.
While we don't offer exclusivity we understand the importance of having a unique offering and we can work with you to curate a collection for your store.
What’s the minimum order amount?
Our minimum order value is $500 across all brands.
We operate on an indent system, we also keep some stock based on what our customers are ordering. We do regular indent top up orders, you can order at any time, if we have stock your order will ship straight away, otherwise it will be added to our next indent order, all products are clearly marked as backorder or with the in stock quantities available in our warehouse - you can also shop by in-stock only via our B2B.
What are the terms of payment? How to pay?
Crave is a firm sale company and all orders should be considered as such.
If any special sale requirements are needed you must discuss this with our sales representative before purchase.
Payment is due on invoice. Once your items are ready to ship we will send you the invoice.
You can pay with credit card via the B2B at the time of order, or via online banking or credit card at the time of invoice. Please contact us to discuss more if needed.
What happens if some of my order is out of stock?
No Problem, those items not in stock will automatically be placed on backorder and be delivered once the stock arrives. If we can’t deliver any item pertaining to your order you will be notified. Let us know when ordering if you would prefer to have your order shipped as one complete order, we will hold your order till all items are in stock.
How do I become a stockist?
It's easy, go to our B2B, fill out the registration form to create an account, once approved you have access to all of our brands products. Shop by brand, in stock, incoming or new collections.
What are the Shipping costs?
We offer easy & simple shipping charges, no hidden costs.
Shipping charges are based on your net order.
$0-$499 = Full shipping costs calculated when packing.
$500-$2999 = 3%
$3000-$4999 = 1.5%
$5000+ = Free Shipping*
*incl oversize items
No deposits required
We do not require deposits for indents, pre-orders or back orders, but they are firm orders and not able to be cancelled.
What if I need images for my website/socials. Where can I get them?
We have comprehensive image banks of beautiful product shots and lifestyle/mood imagery for all brands, made available to you once you sign up to our B2B.
I need a product description. Where can I find these?
You can find product descriptions on our B2B website, please contact us if you require more information than is available (or if you spot one missing!)
FAQ
What You Need To Know
Are Crave sales S.O.R (sale or return) or firm sale?
Crave is a firm sale company and all orders should be considered as such. If any special sale requirements are needed you must discuss this with our sales representative before purchase.
Do I need an account to purchase?
Yes you do, Crave sells to independent retailers and corporate accounts. To enquire about opening an account with us please register on the B2B here.
How do I become a stockist?
It's easy, go to our B2B, fill out the registration form to create an account, once approved you have access to all of our brands products.
Where do you ship to?
We ship to both Australia and New Zealand. OYOY NZ only.
When is payment due?
Payment is due on invoice. Once your items are ready to ship we will send you the invoice.
Is there a minimum order value?
Our minimum order value is $500 across all brands, if there are minimum order quantities required on any products, this will be clearly stated.
What happens if some of my order is out of stock?
Those items not in stock will automatically be placed on backorder and be delivered once the stock arrives. If we can’t deliver any item pertaining to your order you will be informed by way of your invoice and packing slip advice. Please let us know when ordering if you would prefer to have your order shipped as one complete order.
What is the shipping cost?
We offer easy & simple shipping charges.
Shipping charges are based on your net order.
$0-$499 = Full shipping costs calculated when packing.
$500-$2999 = 3%
$3000-$4999 = 1.5%
$5000+ = Free Shipping*
*incl oversize items
Do I have to pay a deposit for indents, pre-orders or back orders?
No deposits are required for any orders, but they are firm orders and not able to be cancelled.
When will my order be shipped?
All in stock items in your order will typically be dispatched within 24 hours. If not in stock they will be put on backorder and shipped once they are in stock. Please let us know if you would prefer to wait and have the whole order shipped as one.
What if I need images for my website/socials. Where can I get then?
We have image banks with product shots and lifestyle imagery for all brands, made available to you once you sign up to our B2B here.
I need product descriptions. Where can I find these?
You can find product descriptions on our B2B website, please contact us if you require more information than is available.
Need More Info?
Can't find the what your after and need more info - no problem, you can email us at sales@craveltd.co.nz or call us on +64 21 112 3137. We are more than happy to help.